I’m a film director and creative technologist with over 10 years of experience leading campaigns for brands like Audi, Riot Games, Mazda, and The North Face. I started by directing commercials for top agencies including BBDO, Ogilvy, and Leo Burnett.

In recent years, I’ve focused on generative AI and automation to evolve how stories, visuals, and digital experiences are created. I led the project to build Unilever’s first branded metaverse in Mexico and LATAM.

Today I create data-informed, AI-powered solutions that connect creativity, technology, and strategy — always grounded in human experience.